For this rocker from Central Java, the seventh time is the charm. After six albums and 15 years, OPICK finally hit his stride in 2006 with “Istighfar,” a religious album that went double platinum (300,000 copies) within months after its release. Most cross-over artists would go the other way, mining a lucrative teen market with pop songs or love ballads. OPICK did the reverse and has now found himself starring in a multi-vitamin ad and scoring the theme song to a local sinetron. The first single Tombo Ati has become a favorite during the fasting month and the former rocker has also penned a song with Ustadt Jefri Buchori, a young televangelist wildly popular with the kids. With success like this it won’t be long before others wallowing in relative pop obscurity find their true calling as well.